‘Blue&Me™’, the innovative telematic solution for cars, receives its world preview in Geneva.
The first results of the strategic partnership between Fiat Auto and Microsoft will have its world première at the up-coming Geneva Motor Show: its name is Blue&Me™.

Blue&Me™ is the new system based on Windows Mobile™ that makes driving safer and more comfortable, in the process revolutionising standards of in-car communication, information and entertainment.

The first fruit of the strategic industrial partnership formed in 2004 between Fiat Auto and Microsoft Business Unit Automotive for the development of innovative telematic systems for the car industry, Blue&Me™ will be available exclusively on the new Fiat models and, in the spring, also on the Grande Punto.

Blue&Me™, based on Windows Mobile™, uses an open, updatable system with modular contents that can be associated with a service offer: with the support of Magneti Marelli, a platform has been developed that is compatible with the vast majority of mobile phones, music players or other personal electronic devices.

In addition, it is safe and simple to use: the voice command system, which is completely integrated with the steering wheel controls and information display, allows customers who own a Bluetooth® mobile phone to use the phone even when it is in the pocket of a jacket or in a handbag, without having to take your hands off the wheel.

Thanks to the advanced voice recognition system, it immediately displays and reads incoming SMS messages out loud, without the need for a voice learning phase.

Among the various audio functions on offers, you can listen to all your favourite music, whether it is stored on your mobile phone, on a new smart phone, on an MP3-player or on a USB pen-drive: a USB port located in the glove compartment allows you to connect any digital device fitted with an appropriate connection.

The collaboration with Microsoft has enabled Blue&Me™ to be based on an open platform, compatible with the widest possible range of devices, on top of which it can be constantly updated, and can be integrated perfectly with your car, at an affordable price.

In the near future, it will also offer a simple navigation system and access to a set of services such as a personal assistant to look for addresses, weather and traffic information, satellite positioning of the vehicle in the event of it being stolen, an SOS service, and lots of others currently being developed. It really is a completely integrated technology, with a one-to-one relationship with the user, just as the name Blue&Me™ suggests.

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